Class Packaging Design
Project Shampoo & Conditioner Package
Year 2008
Concept
In this project, I was assigned to work on shampoo package with independent concept. I think that hair has had social and sexual significance in feminine way. Beautiful hair can charm women and make them be attractive, so I named the product as "Allure". To support the idea, I try to think about woman in erotic way. Then the words "lace, corset, Marilyn Monroe, curve" immediately pop up, as can be seen from the sketches. For the colours, Pink and black can best represent the feeling of sexy woman and the contrast can make it be more eye-catching.